We combine our theoretical background and our expertise in defining target audiences with our methodological know-how.
We offer you an analytical view of the main correlations, even those that may not be immediately apparent.
We develop intelligent project concepts by selecting the approach best suited to the respective challenge.
For this we draw on a pool of thinking tools that include elements of systems thinking, various communication theories, the Design Thinking Mindset and its tools, the Blue Ocean Strategy, the Co-Creation Paradigm, the Business Model Canvas, and the Lean Start-up approach.
We work with substantiated findings without getting bogged down in theory.
You’ll find more background information below:
A systematic approach to analysis.
All stakeholders working together;
very target oriented
Focuses on new markets,
clear differentiation and low costs
Focuses on user requirements;
fast and iterative;
works towards effective implementation and solutions
Product development that focuses on the needs & pains of future users, along with their ‘jobs to be done’
Guidelines for the fast development of business models
Focuses on lean processes and the ‘fail early, fail often, fail cheap’ principle’; works with Kanban and Scrum in flat hierarchies
Wide variety of ideas thanks to interdisciplinary teams, and avoidance of ‘in-the-box’ thinking by drawing on all kinds of perspectives