JU-KNOW Innovation Engine
Conception, organisation and mentoring of your innovation project: JU-KNOW as your advisor, moderator, sparring partner, organiser and external mentor.

The following chart shows our modular approach. In consultation with you we carry out a needs assessment, after which you define which modules you wish to deploy.

 

The JU-KNOW modular approach to innovation

Get in touch with us here to arrange for a made-to-measure proposal tailored to your time and financial budget.

Module I: DEFINING THE SEARCH FIELD
A status-quo analysis of your company with the help of

  • Desk Research
  • Trend analysis
  • Interviews / Workshops … at your company, with experts in the industry, with customers

Objective: to define search fields geared to your company

Module II: CONDENSING THE LESSONS LEARNED FROM MODULE I
  • A synthesis workshop at your company
  • Optional validation by external experts

Objective: to define a binding development strategy for the following modules

Module III: FINDING SOLUTIONS
  • Co-Creation Workshops (with a choice of formats)
  • Agile, creative
  • Interdisciplinary: with company representatives, customers, potential customers, experts

Objective: to generate innovative, promising ideas

Module IV: TESTING THE SOLUTIONS
  • User Testing – enlisting the help of potential users to ensure a high degree of understanding and empathy (with a choice of methods)

OPTION: Iterative loop to Module III:
Depending on the outcome, Module III is repeated with these findings to further optimise the ideas.

Objective: to gain a timely understanding of what future users (customers) really look for and need

Module V: ESTABLISHING THE 'WINNER'
  • Company representatives, experts from JU-KNOW and, if appropriate, external experts prepare a synthesis of the lessons learned and internal know-how.

Objective: to identify sustainably successful ideas

Module VI: VALIDATING THE 'WINNER'
  • Market research (also possible online), with a choice of different methods
  • Synthesis of the lessons learned and internal know-how

Objectives:
_to identify sustainably successful ideas
_sound out the intended target group for acceptance and possible optimisation approaches
_create a valid basis from which to decide on the next steps

Module VII: REFINING THE 'WINNER'
  • Teamwork moderated by JU-KNOW
  • Optional enlisting of external experts

Objective: to take the ideas that emerge from the validation process as sustainably successful innovations and develop them into business models

Module VIII: FROM BUSINESS MODEL TO MARKET LAUNCH
  • Recruiting of experts for brand management, communication, sales & distribution, and aftersales
  • Monitoring customer feedback, sales & distribution, aftersales

Objective:  a successful roll-out