Ursula Kloé is a jury member for the Best In Class Award 2026 by CDA Verlag.

electricar, the magazine for tomorrow’s mobility, in cooperation with the Institute for New Mobility, honors the best e-models in all categories as well as pioneers in the field of mobility.

The jury, made up of renowned experts, selects and evaluates all electric vehicles available in Germany based on their specifications, efficiency, sustainability, driving performance, comfort, and quality.

Interview by CDA Verlag with Ursula Kloé, published on April 15, 2025, on LinkedIn:

What distinguishes the candidates, finalists, and winners of this award?

“The application phase for the award is still ongoing. But just like last year, we can expect to see innovative vehicles, products, and services that aim to drive forward the mobility transition. I’m convinced we’ll once again see a strong focus on user-oriented solutions, along with vehicles and products that captivate us through their design and innovative power.”

Where do you see the greatest potential for e-mobility?

“I think by now most people understand that e-mobility causes fewer emissions and less noise at the local level—and when looking beyond just the purchase price to the total cost of ownership, it’s also financially attractive. And everyone who has experience with e-mobility is usually enthusiastic about the driving pleasure these models offer.

Beyond that, I also see the opportunity to change mobility behavior in general. People are thinking more about sharing or subscription models in connection with e-mobility, or whether a small-range e-car is sufficient for everyday life—and whether a rental car with a longer range or the train makes more sense for longer trips.”

How can this positive energy be conveyed?

“When you can spark enthusiasm for a topic, positive energy arises naturally—and that can be used to spread the message even further. In my experience, the best way to do that is through authentic storytelling that highlights the positive aspects without denying what is not yet perfect. Media plays a big role here, but so do events such as the e4 TESTIVAL at the Hockenheimring, where the Best-In-Class Award ceremony takes place, or the 24h e-competition, where both experienced and inexperienced e-mobility teams show the distances street-legal electric vehicles can cover in 24 hours—and just how much fun it can be.”